Origin matters just as much as price and quality.
For years, products have been evaluated almost exclusively by price and quality. But a third fundamental criterion is missing: real origin.
🔹 The added value of producing in Europe
1. Fair work and the social model
Paying wages in Europe means sustaining one of the strongest social protection systems in the world.
- Every paycheck funds healthcare, education, pensions, and unemployment protection (Regulation EC 883/2004).
- Directive 2003/88/EC limits the workweek to 48 hours and guarantees at least 4 weeks of paid vacation.
- EU Directive 2022/2041 ensures adequate minimum wages.
👉 In other markets, 60–70 hour workweeks, much lower wages, and the absence of social coverage are common.
2. Environmental and safety standards
Europe enforces pioneering regulations:
- REACH (control of 22,000 chemical substances).
- European Green Deal and CO₂ emissions standards.
👉 In other markets, regulations are far more lax, lowering costs at the expense of the environment and human health.
3. Real commitment to Europe
It is not enough to partially assemble in Europe: what also matters is where headquarters are located and where taxes are paid.
- Minimum corporate tax of 15% (EU Pillar 2 Directive).
- European VAT (Directive 2006/112/EC).
👉 A company that pays taxes in Europe reinvests in infrastructure, public services, and innovation.
4. Innovation and competitiveness
Europe invests more than 2% of its GDP in R&D (Eurostat).
👉 Buying and producing in Europe strengthens a virtuous circle: innovation → competitiveness → growth → skilled jobs.
🔹 Not an extra cost, but an investment
A product with a higher European component may be more expensive, but that price reflects:
- Decent work.
- Social protection.
- Strict environmental standards.
- Innovation and competitiveness.
👉 You are not paying more: you are investing in trust, sustainability, and a shared future.
🔹 A new geopolitical context
Globalization is changing course:
- The U.S. has imposed tariffs on steel, aluminum, and technology to protect its industry.
- China heavily subsidizes strategic sectors (electric vehicles, high technology).
- Many countries are pushing reshoring and friend-shoring policies to secure supply chains.
👉 In this scenario, Europe cannot fall behind. Excessive dependence on external suppliers means economic vulnerability and loss of industrial sovereignty.
🔹 The impact of offshoring
For decades, Europe outsourced key sectors (textiles, electronics, metallurgy, furniture) to low-cost labor markets. The consequences:
- Factory closures and loss of industrial jobs.
- Downward pressure on European wages.
- Fewer tax revenues and social contributions → weakening the welfare state.
- Critical dependence on imports of strategic goods.
🔹 Comparative example
Company A (European, with the Europe Made label):
- Fair wage: €2,000 gross/month.
- Social contribution of 30–40% → funds healthcare, pensions, education.
- Corporate tax paid in Europe (≥15%).
- Complies with environmental and labor regulations.
👉 Result: protected workers, stronger local economy, sustained welfare state.
Company B (Offshored):
- Low wages: €200–300/month.
- 60–70 hour workweeks.
- Minimal or no social contributions.
- Fiscal headquarters outside Europe → does not contribute to European welfare.
- Lower costs → cheaper prices in Europe.
👉 Result: savings for the company, but loss of jobs, tax revenues, and industrial sovereignty.
🔹 Europe Made is not anti-globalization
Our label does not seek to reject globalization.
- We live in an interdependent world.
- But in this context, every decision matters more than ever.
- Choosing Europe means strengthening our social and economic model without closing ourselves off, contributing to a fairer and more sustainable globalization.
🔹 Shared responsibility
- Every producer who chooses Europe strengthens jobs, innovation, and sustainability on the continent.
- Every consumer who buys products with a higher European component drives Europe’s welfare and competitiveness.
👉 Simple purchasing decisions can generate big changes.
Free Workshop