6. VALUE FOR CONSUMERS

Europe Made empowers consumers with clarity and trust. In a market full of confusing labels, it tells the real story behind every product or service, helping people make responsible choices with confidence.


πŸ”Ή Know Exactly What They’re Buying

  • The label shows, in one glance, the exact percentage of European value.
  • No vague claims like β€œMade in Europe” β€” consumers see a clear score: β­β­β­β­β˜† β†’ 72%.
    πŸ‘‰ Transparency they can understand instantly, no fine print required.

πŸ”Ή Understand What Price Really Means

  • A product with higher European content may cost more, but consumers can now see why:
    • Fair wages for European workers.
    • Strict environmental and safety regulations.
    • Fiscal contribution to the European social model.
      πŸ‘‰ Higher price = higher protection, sustainability, and social value.

πŸ”Ή Shop with Confidence

  • The label gives consumers a trustworthy benchmark within each sector.
  • They can compare products side by side, just like with Nutri-Score, and choose with confidence.
    πŸ‘‰ Every purchase becomes a way to support a fairer economic model.

πŸ”Ή Empowered Choices, Real Impact

  • Each decision adds up: choosing a shampoo at 65% vs. one at 30% has a direct effect on jobs, innovation, and sustainability in Europe.
  • Consumers feel part of a bigger movement towards responsibility.
    πŸ‘‰ Simple daily choices β†’ collective change.

Example (Shampoo bottles side by side)

  • Bottle A: β­β­β­β­β˜† Β· 65% (Sector avg: 50% β†’ +15 pts)
  • Bottle B: β˜…β˜…β˜†β˜†β˜† Β· 30% (Sector avg: 50% β†’ -20 pts)
    πŸ‘‰ Even without reading the details, any consumer (young or old) understands which one contributes more to Europe.